Ryan Cooke looks at BMW motorcycles at Pandora’s European Motorsports. He came to the store looking to buy a dual-sport motorcycle.Justin Prann thundered into Chattanooga’s high-end motorcycle scene early last year, offering more than $1 million in high-end BMW and Ducati bikes for sale at the opening of his Pandora’s European Motorsports location on Highway 58.
In his first year, he sold 100 BMWs, 52 Ducatis and 75 used bikes, he said, a fast start for a company marketing a pricey product in a cash-strapped economy, said sales manager Craig Collins.
“We established a presence fairly early, and ended up having to buy bikes from other dealers to cover our sales,” Collins said.
Pandora’s was honored on February’s cover of BMW Owner’s News, a milestone that has Prann’s father, who is also his financier, “spending a lot more time in Florida,” Prann said.
He is setting the bar even higher for 2011, with plans to double his sales and staff already under way.