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Thursday, November 12, 2026Nov 12

Sleep Outfitters to open stores in Hixson, East Brainerd

Construction crews are building a new 4,800-square-foot Sleep Outfitters store in the 7300 block of Shallowford Road.
Construction crews are building a new 4,800-square-foot Sleep Outfitters store in the 7300 block of Shallowford Road. Construction crews are building a new 4,800-square-foot Sleep Outfitters store in the 7300 block of Shallowford Road.
photo Construction crews are building a new 4,800-square-foot Sleep Outfitters store in the 7300 block of Shallowford Road.

Another major mattress retailer is moving into the Chattanooga market this winter with new stores in Hixson and East Brainerd and plans for up to five area stores.

Sleep Outfitters, a retail chain founded in West Virginia and based in Lexington, Ky., since 2015, is building similar 4,300-square-foot stores at 5307 Highway 153 in Hixson and in the 7300 block of Shallowford Road in East Brainerd as part of an expansion across East Tennessee for Sleep Outfitters.

The company also is preparing to build a third store and distribution center soon in Chattanooga, and company spokesman Steve Plantz said the retailer is looking at eventually expanding to four to five stores in Chattanooga.

Sleep Outfitters already operates nearly 160 stores in a half dozen states and has enjoyed a 10 percent annual growth in sales since it entered Middle Tennessee in 2011 through its purchase of the Nashville-based retailer Mattresses Unlimited. Plantz said the expansion into Nashville “has done well, so the move this year into Knoxville, the Tri Cities and now Chattanooga seemed like a natural one.”

Sleep Outfitters features innerspring, memory foam and hybrid set mattresses from Tempur-Pedic, Stearns & Foster and Sealy, along with adjustable foundations, frames, headboards, sheets, pillows and mattress protectors.