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Thursday, October 29, 2026Oct 29

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Former Chattanooga mayoral candidate Wade Hinton launches diversity and inclusion consulting business

Staff photo by C.B. Schmelter / Wade Hinton poses in the studio at the Times Free Press on Thursday, July 9, 2020 in Chattanooga, Tenn.
Staff photo by C.B. Schmelter / Wade Hinton poses in the studio at the Times Free Press on Thursday, July 9, 2020 in Chattanooga, Tenn. Staff photo by C.B. Schmelter / Wade Hinton poses in the studio at the Times Free Press on Thursday, July 9, 2020 in Chattanooga, Tenn.
photo Staff photo by C.B. Schmelter / Wade Hinton has launched a business, Hinton & Company, and will work as a chief inclusion partner for clients across sectors.

Former city attorney and mayoral candidate Wade Hinton’s new company focuses on advancing work he has spent his entire career pursuing, he said.

“If you ask organizations how they’re doing on diversity and inclusion, I think all of them will say they can do better,” he said. “As well-intended as they are, there still are some that are stuck. We can assess where they are, and create a strategy to get them where they want to go.”

One of Hinton & Company’s first clients will be U.S. Xpress, which has launched work to make inclusion and diversity a core element of its culture, CEO Eric Fuller said.

“We’ve had those discussions internally that we need to get more intentional about diversity and inclusion, but we didn’t know if we were ready to have a chief diversity and inclusion officer,” Fuller said. “We have good intentions, but we honestly don’t know what we’re doing, and Wade mentioned exactly what we were struggling with.”

Hinton will work as a chief inclusion partner for companies that feel “stuck,” helping them understand where to focus their efforts to build inclusive cultures, he said.