NEW YORK (AP) – Let’s hear it for Marsala, the wine-influenced, red-kissed color of 2015, as chosen by Pantone.
“Hardy, robust, satisfying, fulfilling. At the same time there’s a certain glamour that’s attached to this color,” offered Leatrice Eiseman, executive director of the Pantone Color Institute.
Pantone’s yearly picks can herald a marked presence of a color in fashion, beauty, housewares, home and industrial design and consumer packaging, though some years the influence is stronger than others.
The 2014 color of the year from the forecasters and industry consultants was Radiant Orchid, a deep tropical purple. The year before that it was Emerald green. Tangerine Tango had legs in 2012.
The idea, Eiseman explained in a recent interview, is not to choose a color that will necessarily “overtake the world.” In Marsala’s case, she said, the shade is complex but grounding – brown-red with blue undertones for a dark blush effect.