Staff Photo by John Rawlston/Chattanooga Times Free Press
Fresh to Order is located at 1919 Gunbarrel Road in East Brainerd.Fresh to Order is somewhere between fast food and fine dining.
The restaurant specializes in “fine food fast,” according to its creator, Pierre Panos, who began thinking about the concept in 2004 and opened the first location in Midtown Atlanta two years later.
Since then efforts have ramped up to expand the Fresh to Order concept, opening a location in East Brainerd at 1919 Gunbarrel Road in 2009.
Now, Panos said the company is eyeing spots downtown — possibly near the Tennessee Aquarium — to make the brand more visible in Chattanooga.
“Once we find the location, there will probably be a 2012 opening,” he said. “We’re hoping to find a franchisee who will work with us and get the store open — or we can open it and then they can buy it. For us to be great franchisors, we have to concentrate on markets with a strong presence.”