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Silver: Having jersey sponsors in NBA ‘inevitable’

Amar'e Stoudemire speaks to the media during a New York Knicks media availability session at the O2 Arena in London, Wednesday, Jan. 14, 2015. Milwaukee Bucks will play New York Knicks in an NBA game at the O2 Arena in London on Thursday. (AP Photo/Kirsty Wigglesworth)
Amar'e Stoudemire speaks to the media during a New York Knicks media availability session at the O2 Arena in London, Wednesday, Jan. 14, 2015. Milwaukee Bucks will play New York Knicks in an NBA game at the O2 Arena in London on Thursday. (AP Photo/Kirsty Wigglesworth) Amar'e Stoudemire speaks to the media during a New York Knicks media availability session at the O2 Arena in London, Wednesday, Jan. 14, 2015. Milwaukee Bucks will play New York Knicks in an NBA game at the O2 Arena in London on Thursday. (AP Photo/Kirsty Wigglesworth)

By Associated Press 1 min read

LONDON (AP) – Commissioner Adam Silver thinks it’s “inevitable” that the NBA will one day take after European sports and have sponsor names on jerseys.

With the NBA back in London for its annual regular-season game, Silver said that’s one area where the league can copy international sports. Most major European clubs in soccer and other sports sell advertising space on their shirts.

Silver said “I do think it’s inevitable” for jersey sponsors to be adopted by the NBA, but that “exactly when it’s going to come, I’m not sure.”

Silver was speaking to reporters at the NBA’s London offices ahead of Thursday’s game between the New York Knicks and Milwaukee Bucks at the O2 Arena.

He also said the league’s “vision” remains to have several full-fledged franchises in Europe one day, but that such plans are still years down the road.