By MARI YAMAGUCHI
Associated Press
TOKYO – When she came to life in 1974, she was a kitty without a name, sitting sideways in blue overalls and a big red bow, on a coin purse for Japanese girls. On Saturday, fans around the world celebrate the 40th anniversary of this global icon of “cute-cool.” That is, Hello Kitty.
Only a handful of characters last so long, especially in Japan, where thousands come and go in a highly competitive market. Hello Kitty has the looks, and more.
“Characters must have certain qualities, like an oversized round face, short limbs and plump body,” said economist Takuro Morinaga, an expert on popular culture. “Kitty follows the basics, yet she has a strong personality.”