Stefanie CroweStefanie Crowe, a 20-year banking veteran who most recently was director of wealth management at CapitalMark Bank, has joined Cornerstone Community Bank in Chattanooga as executive vice president and chief experience and strategy officer.
Cornerstone, whose holding company will merge with SmartBank of Pigeon Forge later this summer, is adding the new post as it part of its growth strategy and efforts to expand and diversity its senior management team, Cornerstone Chairman Miller Welborn said.
“As Cornerstone and SmartBank prepare for our merger, Stefanie will be critical in our plan to transform into Chattanooga’s most innovative and dynamic community bank,” Welborn said. “The foundation that Cornerstone has built is tremendous, and the merger with SmartFinancial positions us to take our Chattanooga growth to the next level.
In her new role, Crowe is responsible for directing, guiding and facilitating the company’s strategic planning process and will lead efforts related to merger integration involving client experiences, corporate public relations, facilities, brand and culture. Crowe earned degrees from the University of Notre Dame and the University of Tennessee at Chattanooga and has served on numerous civic boards, including The United Way of Greater Chattanooga, Chattanooga Women’s Leadership Institute, The Women’s Fund, Chattanooga Girls Leadership Academy, Chattanooga Ballet, Partnership for Families, Children and Adults, The Fortwood Center (Helen Ross McNabb), The Houston Museum and the Southern Lit Alliance.
“To have a chance to take the Cornerstone legacy with its collection of trusted, seasoned employees and combine it with the fresh zeal of more recently launched SmartBank to me feels like the best of both worlds and I have every confidence in the coming years that this marriage will prove to be a winning combination,” Crowe said.