McDonald’s introduces unique eating utensil to promote new sandwiches

McDonald’s USA revealed the Frork, a quasi-utensil, fry-fork hybrid designed solely for scooping up the ingredients that may fall while eating a new Signature Crafted™ Recipes sandwich.

Move over spork. McDonald’s has invented a new eating utensil.

McDonald’s is touting a new french fry-centric utensil – the “frork” – as part of a campaign to promote its new line of sandwiches.

The chain said the utensil has openings where people can insert some fries, which act as edible tines. McDonald’s said it will give away 100,000 of them to people who buy the new burgers starting Friday.

It’s the latest push by McDonald’s Corp. to drum up excitement and get people into its restaurants, after four years of declining customer transactions in the United States.