This time it’s for real.
Many of Twitter’s high-profile users are losing the blue checks that helped verify their identity and distinguish them from impostors on the Elon Musk-owned social media platform.
After several false starts, Twitter began making good on its promise Thursday to remove the blue checks from accounts that don’t pay a monthly fee to keep them. Twitter had about 300,000 verified users under the original blue-check system — many of them journalists, athletes and public figures. The checks — which used to mean the account was verified by Twitter to be who it says it is — began disappearing from these users’ profiles late morning Pacific Time.
High-profile users who lost their blue checks Thursday included Beyoncé, Pope Francis, Oprah Winfrey and former President Donald Trump.
The costs of keeping the marks range from $8 a month for individual web users to a starting price of $1,000 monthly to verify an organization, plus $50 monthly for each affiliate or employee account. Twitter does not verify the individual accounts, as was the case with the previous blue check doled out during the platform’s pre-Musk administration.