As the Valentine season draws near, McKee Foods has introduced a couple of new treats to its Valentine’s Day lineup, accompanied by refreshed packaging designed to help capture both the heart and pocketbook of consumers.
The Collegedale-based bakery giant last month introduced its new new Little Debbie vanilla mini donuts and big pack valentine cakes — vanilla.
“These additions underscore our commitment to providing a diverse range of treats that cater to the varied preferences of our customers,” Erica Cunningham, the Little Debbie product manager at McKee Foods, said in an announcement of the new product line. “Whether you’re a fan of bite-sized indulgences or classic vanilla goodness, each new item ensures there’s something for everyone to enjoy this Valentine’s season.”
The new bite-sized vanilla mini donuts are coated in light pink frosting and adorned with a playful white icing pattern. Cunningham said McKee’s big pack valentine cakes — vanilla, includes six heart-shaped, individually wrapped snack cakes topped with a white icing stripe pattern.
In addition to the new treats, Little Debbie is unveiling fresh packaging graphics across the Valentine’s Day lineup, including light teal backgrounds and playful pink paper cutout hearts.
The new additions join the already well-known lineup of iconic Little Debbie Valentine treats, which help make McKee Foods’ Little Debbie the No. 1 brand in the baked sweet goods category, representing a third of the snack cake market. American shoppers purchase more than 2,000 Little Debbie products per minute, generating more than $1.8 billion in sales last year, according to the privately held company.
— Compiled by Dave Flessner