Developing the first brand in Chattanooga’s history cost the city $246,000 between two design teams.
The city first paid Illinois-based Perkins & Will $201,000 to handle the project, which it did until the beginning of 2024, when it was replaced. A Chattanooga contractor finished the branding for $45,000, according to city staff, delivering the blue-and-green logo with old-timey lettering reminiscent of the city’s industrial heyday.
Perkins & Will’s fees covered research, as well as concept and final designs.