Mayor Tim Kelly unveiled a new Chattanooga brand Thursday, saying it’s the city’s first such effort, as his administration prepares to launch the new municipal website in coming months.
The logo is designed to use bold patterns and pull in imagery that brings local forest trails and the Tennessee River to mind, as well as Chattanooga’s railroad past. The lettering was meant to look like the old marquee signs advertising Chattanooga during its industrial heyday, Steve Hamaker, the local brand designer and illustrator who created the city brand, said at the city hall announcement.
City officials said the brand was created with community input.
“Those conversations, happening over many months, painted a picture of a community that aspires to be the best in the world but is still growing from its complicated history of pollution, economic disparity and segregation,” a news release announcing the brand Thursday said.