Synovus Bank put its mark in downtown Chattanooga Wednesday as one of Georgia’s biggest banks completes its name change from the Cohutta Bank.
Synovus, which is based in Columbus, Ga., bought Cohutta Banking Co. in 1984 and expanded into Chattanooga in 2006 by chartering a Tennessee branch which was later merged with Cohutta Bank in Georgia and then Synovus Bank.
“We’re very excited to transition to a single brand to give us greater presence and visibility and more consistent messaging,” said Mike Sarvis, the Chattanooga market president for Synovus. “Our team has been community-based and customer-focused since entering Chattanooga as Cohutta Bank in 2006, and that won’t change. Adopting the Synovus name while maintaining our local, relationship-centered delivery model will increase awareness of our regional presence, our financial capabilities, and our ability to meet the needs of customers and prospects.”
Sarvis said the signage change should be complete next week at the Cohutta Bank in Hixson.
Cohutta Bank in Chattanooga is the first of Synovus’ 26 non-Synovus branded bank divisions to complete the brand transition, which will conclude for all of its branches in June 2018.