NEW YORK (AP) – The Fullscreen media company is expanding its role beyond cultivating young video stars by launching a subscription video-on-demand service whose programming will draw on homegrown talent as well as content from a range of outside producers.
The ad-free channel, christened full-screen (in lowercase), will be targeted at the 13- to 30-year-old audience that also serves as its primary talent pool, and will debut globally on April 26, the company announced Wednesday. It describes fullscreen as “the world’s first video membership experience programmed for the social-first generation.”
Monthly cost will be $4.99, with a 30-day free trial.
Fullscreen talent heretofore has won wide exposure and loyal support on social media including YouTube channels with such digital stars as Grace Helbig, The Fine Bros. and Devin SuperTramp, whose subscribers number in the millions.
Programming for the full-screen channel will range from short-form series to full-length films, with the original scripted lineup including “Electra Woman & Dyna Girl,” a Sid and Marty Krofft reboot starring Helbig and Hannah Hart; “Filthy Preppy Teen$,” from Paul Scheer (“Fresh Off the Boat”) and Jonathan Stern (“Childrens Hospital”), a satire of contemporary teenage dramas; “Jack & Dean of All Trades,” a workplace comedy starring and created by Jack Howard and Dean Dobbs; and “Making Moves,” a dance-oriented drama.