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Thursday, November 12, 2026Nov 12

14,000 cheerleaders on the way to Chattanooga

chattanooga-businesses-prepare-for-cheerleading
chattanooga-businesses-prepare-for-cheerleading chattanooga-businesses-prepare-for-cheerleading
photo Abbie Garner of the Bulldogs recreational cheerleading team from McDonough, Ga., laughs during a game of hide-and-seek with her teammates in the lobby of the Convention Center in this file photo.

IF YOU GO* What: Athletic Championships cheer and dance competition.* When: 8 a.m.-7 p.m. Saturday and Sunday* Where: Chattanooga Convention Center, 1 Carter Plaza.* Admission: Single day, $15 adults, $10 ages 5-10; two-day pass, $25 and $20.* Website: www.athleticchampionships.com.

Come Saturday, Tony McInnis wants to see some serious dough.

McInnis, the owner of Tasty Daylight Donuts, expects a boost in sales this weekend when the National Cheerleading Championship comes to the Chattanooga Convention Center.

Tourism officials told McInnis the event should draw about 14,000 cheerleaders and family members on Saturday and Sunday, so he’s stocking his doughnut shop with two extra workers and preparing the cooks for a busy day.

Candace Davis of the Chattanooga Area Convention and Visitors Bureau said the event will generate about $5.04 million in spending. That figure is based on an estimate that each person attending will spend $180 a day on a hotel room and two meals.