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Thursday, November 12, 2026Nov 12

BreakPoint: Woke capitalism targets religious freedom

Protesters with Human Rights Campaign flags outside the Supreme Court following the court's ruling in the case of a Colorado baker who refused to create a custom wedding cake for a gay couple. A new justice retirement puts the balance of the court — and the nation — in jeopardy.
Protesters with Human Rights Campaign flags outside the Supreme Court following the court's ruling in the case of a Colorado baker who refused to create a custom wedding cake for a gay couple. A new justice retirement puts the balance of the court — and the nation — in jeopardy. Protesters with Human Rights Campaign flags outside the Supreme Court following the court's ruling in the case of a Colorado baker who refused to create a custom wedding cake for a gay couple. A new justice retirement puts the balance of the court — and the nation — in jeopardy.

Usually, infringements on religious freedom come from the government: legislatures, regulatory agencies or local agents of inquisition like the Colorado Civil Rights Commission. But emerging and serious threats to religious freedom are also coming from the private sector.

An obvious example is the workplace. I’ve talked for months now that Christians need a “theology of getting fired.” You might be great at your job (and you should be as a Christian), but you might also face pressure to affirm and support your employer’s political agenda, one that has little to do with the company’s business model or strategic goals. Many companies today face an incredible amount of pressure by outside advocacy groups, especially pro-LGBT organizations.

The influence of these groups, especially the Human Rights Campaign, is incredible, and they reach well beyond the workplace. Recently, I hosted a Colson Center webinar with Jeremy Tedesco of Alliance Defending Freedom to discuss the influence of these LGBT advocacy groups, including new attempts to restrict the ability of religious groups to raise money.

The main strategy comes by weaponizing so-called “hate group lists.” Once groups like ADF are designated as “hate groups” by the Southern Poverty Law Center, corporations are pressured to cut ties with any and all organizations that bear the scarlet “H.”

Consider the “Amazon Smile” program. When participants in the program make a purchase on Amazon, half-a-percent of the price of their purchase can be designated as a donation to the charity of their choice. Zero-point-five percent might not sound like much, but as of last fall, Amazon had donated more than $100 million to eligible charities through the Smile program.