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Thursday, November 12, 2026Nov 12

Hart selling Tennessee’s fan base, season in SEC bowl process

Tennessee football coach Butch Jones, left, and athletic director Dave Hart believe the Vols deserve a New Year's Day bowl game.
Tennessee football coach Butch Jones, left, and athletic director Dave Hart believe the Vols deserve a New Year's Day bowl game. Tennessee football coach Butch Jones, left, and athletic director Dave Hart believe the Vols deserve a New Year's Day bowl game.

KNOXVILLE – Dave Hart spent the week playing the role of salesman for Tennessee’s football team.

As the athletic director and others try to position the Volunteers for the best possible bowl game, Hart doesn’t have to look to hard to find his top selling point.

He probably just needs a picture of all the orange that overtook EverBank Field during last season’s TaxSlayer Bowl.

“The first point that I make and will always make with bowl directors is our fan base,” Hart said this week. “We’re going to fill stadiums. And that’s really their first priority.

“Because we’re blessed to have such a great fan base, we’re going to take people. It looked like a home game in Jacksonville a year ago. And that’s going to occur because of the passion of our fan base.”