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Wednesday, November 11, 2026Nov 11

Amid hesitancy, Louisiana gets creative in vaccine outreach

Katie Conner, COVID-19 vaccine manager for Crescent Care, wears her vaccine earrings during the shot for shot event at the Dragon's Den in New Orleans, Friday, April 9, 2021. The Dragon's Den, DJ RQ Away, Crescent Care and the City of New Orleans partnered to give out over 200 Johnson & Johnson COVID-19 vaccines and provide free watermelon lemon drop shots and Yaka Mein noodle bowls to people who got the vaccine. (Sophia Germer/The Times-Picayune/The New Orleans Advocate via AP)
Katie Conner, COVID-19 vaccine manager for Crescent Care, wears her vaccine earrings during the shot for shot event at the Dragon's Den in New Orleans, Friday, April 9, 2021. The Dragon's Den, DJ RQ Away, Crescent Care and the City of New Orleans partnered to give out over 200 Johnson & Johnson COVID-19 vaccines and provide free watermelon lemon drop shots and Yaka Mein noodle bowls to people who got the vaccine. (Sophia Germer/The Times-Picayune/The New Orleans Advocate via AP) Katie Conner, COVID-19 vaccine manager for Crescent Care, wears her vaccine earrings during the shot for shot event at the Dragon's Den in New Orleans, Friday, April 9, 2021. The Dragon's Den, DJ RQ Away, Crescent Care and the City of New Orleans partnered to give out over 200 Johnson & Johnson COVID-19 vaccines and provide free watermelon lemon drop shots and Yaka Mein noodle bowls to people who got the vaccine. (Sophia Germer/The Times-Picayune/The New Orleans Advocate via AP)

BATON ROUGE, La. (AP) – Brass bands playing at a 24-hour drive-thru coronavirus vaccine event. Doses delivered to commercial fishermen minutes from the docks. Pop-up immunization clinics at a Buddhist temple, homeless shelters, truck stops and casinos, with shots available at night or on weekends.

And now, door-to-door outreach getting underway in neighborhoods where few people have gotten vaccinated.

Louisiana is making a full-court press to get shots in arms, with aggressive – and sometimes creative – outreach to make it as easy as possible to get vaccinated. The effort comes as vaccine supplies are surging but demand is not.

The state has enlisted health care workers, colleges, community groups and church pastors to help cajole the hesitant and set up vaccination events. Democratic Gov. John Bel Edwards has thrown open vaccine access to anyone age 16 or older. The health department has launched a call center to answer vaccine questions and set up appointments for those without internet access or limited tech skills.

Civic organizations and faith-based groups working with the state have started using get-out-the-vote tactics, knocking on doors and making phone calls, to pitch the vaccine.