Variable Inc., the Chattanooga-based startup that created the Node, has launched a product aimed at everyday consumers: Color Muse.
The tiny handheld device lets users scan the color of an object and find matches to specific products in everything from paint to fashion.
The device is useful for home decorating, Variable executives said. It’s more streamlined than making multiple trips to a paint store, using paper cards with color blocks on them, for example.
It’s also more practical, they said. “You can’t bring a door with you, you can’t bring a couch,” said John Kowalski, Variable’s vice president of marketing.
Color Muse also can be used to find clothing and shoes of certain colors, from Nordstrom to Nine West.