Rave Motion Pictures is converting one of its East Ridge 18 theaters into an Imax theater just in time for the release of “Harry Potter 7: The Deathly Hallows Pt. 1” on Nov. 19, Rave marketing representative Dana McGough said.
Nationwide, Rave is installing Imax screens that can handle 2D and 3D movies, at 13 locations in the United States. Six will be opened in November, and the rest in early 2011.
The No. 10 theater at East Ridge 18 is being converted and will include Imax’s latest projection technology, audio system and customized theater geometry, according to a news release.
The first three rows of seats have been removed to allow for the curved screen and to bring the audience closer, McGough said.
“Imax places a great emphasis on the geometry of the theater,” she said. “They call it an immersive experience.”