Edge
The latest Edge coverage from the Chattanooga Times Free Press, part of our Business section.
More in Edge, page 11
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When rebranding campaigns become something bigger than just a simple logo change
A new logo can signal change, but it can't create it.

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Work lessons from hospitality: entrepreneur Ted Alling on what he learned at his first job
Everyone's career starts somewhere, and for Ted Alling, entrepreneur, investor and co-founder of Chattanooga Preparatory School, it was in the kitchen and dining room.

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5 Things to know about putting imposter syndrome in check at work
Imposter syndrome is that inner voice claiming "you're unqualified and not a good fit" -- even when that's not true. Like an old-school boss, it pushes you relentlessly, fearing you'll lose drive. Ironically, the constant pressure erodes morale, balloons self-doubt and leads to burnout. So, what should you do about it? Treat your mind like a business. Instead of firing legacy members, reposition them for success. Make imposter syndrome the Chief Compliance Officer (CCO). This way it flags improvements and humbly proceeds with caution, but doesn't make executive decisions. Here are five ways to upgrade your inner C-suite and boost confidence:

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How MoonPie’s logo stayed true to its roots through decades of change
There are certain things that won't change about the MoonPie logo no matter what: the man-in-the-moon, the block letters and the Americana color palette.

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To hire for culture or skills? What matters most in a small business
For small businesses, hiring is one of the most consequential decisions a leader can make. With leaner teams and tighter resources, every person carries significant weight.

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Chattanooga area experts advise how to keep a small business humming in an uncertain economy
The U.S. economy has been a mixed bag of late – gross domestic product grew in the second quarter at an annualized rate of 3.8% but a sense of uncertainty relating to inflation and tariffs have led to a softening of the job market.

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Chattanooga entrepreneurs share insights on the challenges 2025 has brought
If 2025 has taught business owners anything, it's that stability can vanish in the blink of a headline. Tariffs come and go, trade policies shift mid-shipment, and no one seems to know what next month's costs will bring.

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Rare North Shore property across from Walnut Street Bridge for sale
A rare two-acre property on Chattanooga's North Shore located across from the Walnut Street Bridge with sweeping views of the Tennessee River is up for sale for the first time in four decades.

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Seven keys to honoring veterans year-round
"All gave some, and some gave all" remains one of the most poignant slogans honoring our veterans. Attributed to Korean War veteran and Purple Heart recipient Howard William Ostercamp, the phrase captures the immeasurable cost of freedom. Because our freedom came at such sacrifice, celebrating veterans all year is our privilege -- not just on Veterans Day.

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Making business mistakes work in your favor
The life of an entrepreneur is never easy, even in the best of times. And in moments of upheaval, moments of political games, culture wars and actual wars, it can feel impossible. How -- when the rules of the game keep changing, along with the sentiments and needs of customers -- can one turn an idea into a going concern?
