Volkswagen’s dealer network is to convoy to Chattanooga in new Jettas in September as the automaker rolls part of the group’s national convention into the city.
Dealers were to have first gathered in Nashville’s Opryland Hotel before heading to Chattanooga, but devastating floods in the state’s capital prompted the automaker to shift the group to Atlanta for initial meetings, according to VW.
While in Chattanooga on Sept. 23, dealers will check out progress on VW’s $1 billion assembly plant, said Frank Fischer, chief executive of Volkswagen’s operations in the city.
“We’re excited to show the dealers,” he said.
More than 700 people representing the carmaker’s nearly 600-dealer network in the United States are expected to travel from Atlanta to Chattanooga via newly redesigned Jetta compact sedans.