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Thursday, November 12, 2026Nov 12

Local officials court Trader Joe’s

Two local elected officials are working hard to woo Trader Joe’s to open a store in Chattanooga, but so far the company has no plans to open a second Tennessee location.

The grocery store, which sells its own specialty brands and is famous for its Two Buck Chuck wines and Hawaiian shirts, would be the perfect anchor store for the Brainerd Village shopping center, Hamilton County Commissioner Tim Boyd said. The area near Hamilton Place is another possibility, he said.

Boyd said he’s been working with Chattanooga City Councilwoman Carol Berz on the project.

“Trader Joe’s is a great mid-size grocery store,” Boyd said. “They’re between a Publix and a Whole Foods. They’re real community-oriented, have great product lines, they’re very green conscious and their stores generally just attract; they’re almost like a destination store.”

Berz said the response from the company “has been varied.”