Volkswagen is going on the offensive as it tries to grab U.S. market share with the help of its new midsize sedan built in Chattanooga.
But the German automaker is rubbing fenders with some of the best-selling cars in America, such as the Toyota Camry, Honda Accord, Chevrolet Malibu, Ford Fusion and Nissan Altima.
Kerry Christopher, VW of America’s manager of product communications, said the midsize segment is a competitive one.
“However, we are certain the [VW sedan] will stand out based on its style and performance credentials,” he said.
The yet-unnamed sedan, to be made at VW’s new Chattanooga plant starting early next year, has been tapped as one of the carmaker’s key weapons to help it rapidly grow sales in the United States.