The “Live at Five” segment of WRCB TV-3 news gets underway in this file photo.After seven weeks and two days, WRCB-Channel 3 is back on Dish Network.
The two organizations finished up contract negotiations today and brought the network back to the air around 4:15 p.m.
The NBC affiliate was off the air so long because of a dispute over fees Dish would pay WRCB to carry the station’s programming. Recently major networks such as Fox and NBC told their affiliates the larger companies would take a bigger share of those fees, leaving stations scrambling to make up the difference by charging higher fees.
Negotiations were slow on Dish’s side in November leading up to sweeps week, when stations collect viewership data used to sell advertising, according to Tom Tolar, WRCB’s general manager.
After Thanksgiving, the pace picked up. The two parties spent the last week finalizing their agreement before putting the signal back on the air.