By JEFF KAROUB and MIKE HOUSEHOLDER
Associated Press
DETROIT – To a pulsating beat, hip-hop star Eminem drives a sleek Chrysler through the streets of Detroit, proudly cruising by the city’s landmarks, towering skyscrapers and the hopeful faces of its people. His journey ends with an unapologetic message: “This is the Motor City, and this is what we do.”
A day after it aired, one of the most-talked about Super Bowl ads sent shivers of pride through the battered city, which hopes car buyers are willing to look past Chrysler’s billion-dollar bailout and embrace the idea that if a vehicle is “Imported from Detroit,” that’s reason enough to buy it.
“It’s like an anthem or rallying cry for Detroit,” Aaron Morrison of Mason City, Iowa, told The Associated Press via Facebook. “It makes me want to buy my next car made in America.”