Top It Off co-owners Zach Smith, left, and Tyler Forrest talk about rotating 10 different frozen yogurts and 50 toppings every two weeks to keep their customers interested at the Broad Street shop.• Name: Top It Off
• Location: 401 Broad St., in the former Rock Point Books building at the corner of Fourth and Broad streets.
• Products/services: The company offers 10 flavors of gravity-fed frozen yogurt, differentiated from the more widely available pressure-fed yogurt by its creaminess and intense flavor. Owners Zach Smith and Tyler Forrest rotate the flavors and 50 toppings every two weeks, and offer a variety of hot and cold syrups in their art deco-inspired downtown storefront. While they won’t give out the secret of where their yogurt comes from, they claim it’s nothing like what’s available elsewhere in Chattanooga.
• Age: Launched June 10
• Startup investment: $175,000