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Thursday, October 29, 2026Oct 29

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Chattanooga positioning plant for future VW work

Chattanooga wasn’t under consideration for Porsche’s new North American headquarters, but economic developers hope the proximity of Porsche’s planned facility may open the Volkswagen plant to more production opportunities.

“We’re aggressively positioning the company for other VW and VW family lines” of vehicles, said J.Ed. Marston, the Chattanooga Area Chamber of Commerce’s vice president of marketing.

Porsche, which is slated to become the 10th VW Group brand, said earlier this year that its executives are mulling North American production.

Porsche has no plants in North America. If Porsche used VW capacity in the region, that would mean either the Chattanooga or Puebla, Mexico, plants.

Aaron Bragman, an analyst for IHS Automotive, said VW will need to add more vehicles to production in North America to reach its sales goals.