The parking lot at Verizon’s Ooltewah store was packed Friday, with a line of customers stretching from a hastily erected tent to the edge of the property.
Nearby, more than 50 customers showed up early to the Hamilton Place Best Buy, with some arriving as early as 5 a.m., and dozens more packed into the Hamilton Place Sprint store, where a huge iPhone 4S banner hung at the entrance.
Apple’s iPhone 4S, the latest in a series of handheld hits for the Cupertino, Calif.-based company, drove consumers to retailers in droves, making Friday one of the largest phone launches ever.
Sprint, which began selling iPhones for the first time Friday, recorded its best sales day by noon.
“The response to this device by current and new customers has surpassed our expectations and validates our customers’ desire for a truly unlimited data pricing plan,” Sprint product chief Farid Adib said.