Consultant firm suggests Chattanooga airport be renamed ‘Chattanooga Airport’

Chattanooga Metropolitan Airport officials on Monday heard consultants suggest a new name for the facility and a potential return of nonstop New York flights.

Big Communications, a Birmingham, Ala., advertising firm hired by the airport, suggested the facility be called “Chattanooga Airport” in the future.

The company, brought on to create better brand awareness for the airport, said that taking “Metropolitan” out of the name creates simplicity.

The company also came up with a tag line that could be used in future advertising with the new name: “Get on board.”

The company said the tag line reflects not just boarding an airline in Chattanooga, but also its railroad past as well as joining with citizens in building the city.