Barney Adams, head of Adams Golf, has a little secret about the technology involved in the golf clubs of today.
They’re not that different from the clubs of yesterday or yesteryear.
“Today’s big-headed drivers and graphite shaft, the difference is minuscule,” said Adams, who will be a key speaker Monday during the American Society of Golf Course Architects annual meeting at The Chattanoogan. “Today’s stuff is better and it has improved. But if I go back and take the Titleist golf ball that I played in the [19]50s, and the wooden-head clubs that I played in that era, the difference is small.
“But because it’s such a marketing-driven business, you’d think the difference is immense.”
Computer technology has advanced much further than golf club and golf ball technology.