For real estate broker Grace Frank, creating successful listings is a science and one of her strongest assets as a real estate professional.
“I approach listings very differently than most agents,” she said. “I approach each one as a campaign where I’m the campaign manager.”
An accomplished real estate professional with an MBA in marketing, she has a unique process for each listing that helped her personally achieve more than $20 million in real estate transactions in 2012 alone.
“I take every property as its own unique property to maximize its ability to capture the right buyer,” she said.
Before taking on a listing, Frank said she evaluates the property and makes sure it’s a good fit for her business. She then develops an individual listing strategy that she directs to a target audience. Frank said one of the key aspects of her listings is commissioning professional photographs for each property that highlight its best elements. Instead of taking them herself, she hires a professional to make sure they are the best quality possible.