If chickens could cheer, they certainly clucked their approval Tuesday night at a plan to replace the smelly Pilgrim’s Pride processing plant with 23 blocks of urban renewal.
The project, the cost of which could run into the hundreds of millions of dollars, is designed to create a new gateway on Chattanooga’s Southside.
In most cities, a movie star can attract a crowd. In Chattanooga, it’s the architects.
The last of River City Co.’s six urban design challenges was held in Finley Stadium’s Stadium Club and drew almost 200 local officials, residents and developers.
Urban designers proposed a striking new indoor arena, large outdoor spaces and integrated rail transportation for the Southside, which could transform the collection of former industrial lots into a hipster’s paradise.