Pink and white just go together.
Later this month, Susan G. Komen of Chattanooga will take its pink ribbons to the Ocoee’s whitewater as part of Wildwater Adventures’ sixth annual Raft for the Cure.
On Aug. 25, Wildwater will donate about a quarter of proceeds from its Ocoee rafting trips, as well as contributions from sponsors to help Komen’s Chattanooga affiliate research breast cancer.
“They have their Race for the Cure, they have their Walk for the Cure, but I think pairing it with an adventure sport is really part of the draw,” says Jan Beck, marketing coordinator for Wildwater’s Ocoee center.
The event will feature a cancer survivor rafting trip around 2 p.m., a reception afterward, plus plenty of pink shirts. “They don’t last very long because everyone wants one,” Beck said of the shirts.