The headquarters of CBL and Associates is located next to Hamilton Place Mall in East Brainerd.TO WATCH:Food Channel, Sunday, 7 p.m.
CBL and Associates Properties Inc. officials have seen a lot go on at their myriad of malls over the years, but a “food war”?
A half dozen of the Chattanooga-based shopping center company’s malls are serving as battle sites in the Food Networks’ “Food Court Wars” series, which ends Sunday.
“I think the shows are fun,” said Mary Lynn Morse, CBL’s senior director of mall marketing. “It has been a neat process to watch.”
In the episodes, two teams compete against each other for the chance to open a restaurant — rent-free — for a year at a CBL mall. The teams must create a food court concept in 48 hours and then outsell their competitor in a single day of business at a mall.