Today, in honor of the nation’s birthday – and perhaps to offset the traditionally low holiday viewership – VH1, MTV and CMT will be showing 12 hours of music videos, concerts and band interviews.
From 6 a.m. to 6 p.m., the not-so-cleverly named Music Independence Day will showcase new and legacy musical content to provide “the ultimate party playlist for fans of pop, country, hip-hop, indie and electronic dance music,” according to a news release.
When I first heard about this event, I gave an enthusiastic round of applause to media conglomerate Viacom for finally, if temporarily, moving away from shows like “Jersey Shore,” “Redneck Island” and “Mob Wives.” Many of you agreed.
“I remember the day MTV launched and hearing ‘Video Killed the Radio Star,’ but I suppose reality killed the music star,” wrote Chattanoogan Jeremy Belk in response to a post about the event on the newspaper’s Facebook page.
“I don’t watch ‘M’aternity TV anymore,” quipped Jim Rothwell, also of Chattanooga, about the network’s teen pregnancy shows.