People exit Erlanger at Hutcheson in Fort Oglethorpe, Ga., in this file photo.WHAT’S IN A NAME?
* Erlanger Health System is named for Baroness Marguerite Mathilde Slidell d’Erlanger, wife of Baron Frederic Emilie d’Erlanger, who held financial interests in railroads of the Chattanooga region and donated the money to found the hospital in 1889.* Hutcheson Medical Center is named for Rossville philanthropist John L. Hutcheson, the late founder and chairman of Peerless Woolen Mills.Sources: Newspaper archives, Erlanger Health System
Some names just don’t stick.
Despite efforts to re-brand Hutcheson Medical Center as Erlanger at Hutcheson, the new moniker boasted in the logo developed in 2011 never really caught on.
The North Georgia hospital’s new-new logo embraces the name the community knows the hospital by: It simply reads “Hutcheson,” with “Erlanger Health System” beneath.
Erlanger’s stamp on the brand still is clear. “Hutcheson” is spelled out in the blue Erlanger font, and is joined by Erlanger’s trademark gold flower.