Smith: President or publicist

photo Robin Smith

What happens when a leader treats every opportunity for leadership, every decision and every strategic action as either a political event, an occasion for public relations, or a time to defend a failing agenda rather than identify an actual problem and propose solutions or strategies to solve it?

You get political distrust, business failure, and/or every other dismal result one might imagine.

Don't limit your thinking on this just to politics and Barack Obama, but we'll get there.

Imagine a business confronted with an aging product line that has served the company well over the years. Imagine that company leaders identify a problem with that product line (now in the end of its product life cycle), analyze the issue, but decide only to boost spending to advertise that lagging product more, or rename the product after some version of "reformulation."

Repackaging