SEC
Southeastern ConferenceHOOVER, Ala. – Four weeks from today – at 6 p.m. Eastern to be exact – the SEC Network will go live.
It’s been a massive undertaking, one that was announced more than a year ago. In football parlance, the practice has been completed, but not all the preparations have been finalized.
Justin Connolly, the ESPN senior vice president of college sports programming and the network’s chief poobah in regard to the SEC Network, presented the highlights Wednesday at SEC media days of what figures to be the Cadillac of conference networks.
“Let’s show more games and more content across every sport the SEC sanctions. Let’s do the best we can in story-telling across the SEC campus,” Connolly said of the original ideas about the SEC Network on Press Row on ESPN 105.1 FM on Wednesday. “One of the timeless things about sports is that it’s the ultimate reality television.”
The SEC Network has aced its presnap reads. It has focused its content on live-action games from all sports. It has loaded its stable with recognizable names. Most importantly, it has embraced the fact that football is the bell cow, the main attraction that draws interest and eyeballs.