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Wednesday, November 11, 2026Nov 11

Gerber: Newspaper’s role is to shine a light

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TO HELPHere’s how to donate to the Neediest Cases:• Online at timesfreepress.com/neediestcases.• Call 423- 757-6208.• Clip the coupon in today’s B section and mail it in with your check.

It’s a newspaper’s role to give a voice to the voiceless, to bring into public consciousness what might easily be overlooked.

And every day we make this our mission.

Whether it’s telling the story of a victim of childhood sexual abuse or investigating the impact of a government policy or highlighting the deep needs of the poor in our community, we are responsible for seeking the truth, beyond what is issued in news releases.

And the truth is, there are many in our region in dire need, some of whom you will see highlighted in the Times Free Press’ annual Neediest Cases campaign to raise money for our neighbors struggling to overcome poverty.