SAN DIEGO (AP) – Touting himself as the “The King of Infidelity,” the founder of the adultery site Ashley Madison built his livelihood around the unconventional philosophy that cheating is a natural part of married life – yet he says he is a devoted husband, and his wife of 12 years says she would be devastated if he was unfaithful.
Noel and Amanda Biderman say they do not practice what they preach but simply are smart entrepreneurs seizing an untapped market.
“I am printing money, I don’t deny it,” Biderman told the New York Post in 2014. “That’s what happens when you build a taboo-focused business.”
Their privately held Toronto holding company, Avid Life Media Inc., grossed $115 million in earnings last year, according to tax documents and figures shared by Biderman with Forbes.
Now divorce lawyers are preparing for a potential bonanza from the site’s massive breach that released the information of its subscribers.