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Thursday, November 12, 2026Nov 12

Chattanooga plays prominent role in VW’s $7 billion push in North America

The Volkswagen Cross Coupe GTE Concept is shown at media previews for the North American International Auto Show in Detroit on Sunday.
The Volkswagen Cross Coupe GTE Concept is shown at media previews for the North American International Auto Show in Detroit on Sunday. The Volkswagen Cross Coupe GTE Concept is shown at media previews for the North American International Auto Show in Detroit on Sunday.

There's even more in the pipeline."

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photo Martin Winterkorn, left, Chairman of the board of management of Volkswagen AG, and Heinz-Jakob Neuber, left, Member of the board of management for the Volkswagen brand introduce the Volkswagen Cross Coupe GTE Concept at media previews for the North American International Auto Show in Detroit on Sunday.

DETROIT — Volkswagen is ready to invest $7 billion in North America over the next five years, with plans for an array of new vehicles including a refreshed Passat sedan, a midsize sport utility vehicle planned for 2016 and potentially a second SUV, all made in Chattanooga.

“The VW brand will return to attack mode,” VW Chief Executive Martin Winterkorn said Monday at the North American International Auto Show.

The midsize SUV dubbed the CrossBlue is already targeted for Chattanooga’s plant, where production will start in late 2016. Demand remains strong for midsize SUVs and with the compact SUV market surging, VW is moving aggressively to shore up its entire sport utility segment.