This story is free to read.

AB InBev makes merger appeal to SABMiller shareholders

FILE - In this Thursday, March 5, 2015 file photo, Budweiser beer cans at a concession stand at McKechnie Field in Bradenton, Florida, USA. Anheuser-Busch InBev, the owner of the world’s biggest brewer Budweiser, on Wednesday Oct. 7, 2015, raised its takeover offer for rival SABMiller to more than 68 billion pounds ($104 billion), but the offer was rejected. (AP Photo/Gene J. Puskar, File) FILE - In this Thursday, March 5, 2015 file photo, Budweiser beer cans at a concession stand at McKechnie Field in Bradenton, Florida, USA. Anheuser-Busch InBev, the owner of the world’s biggest brewer Budweiser, on Wednesday Oct. 7, 2015, raised its takeover offer for rival SABMiller to more than 68 billion pounds ($104 billion), but the offer was rejected. (AP Photo/Gene J. Puskar, File)

By Associated Press October 8, 2015 1 min read

BRUSSELS (AP) – The world’s top brewer Anheuser-Busch InBev is continuing its courtship of SABMiller shareholders for its 68 billion pounds ($104 billion) takeover bid despite a triple rejection by the board of the No. 2 beer company.

It warned them on Thursday they might be turning down a once-in-a-lifetime offer.

One day after the SABMiller chairman Jan du Plessis said that the Belgian-Brazilian brewer was still “very substantially undervaluing” his company with an offer of 42.15 pounds per share, AB InBev had a message for the shareholders.

“How long will it be before shareholders see a value of over 42 pounds in the absence of an offer from AB InBev,” AB InBev CEO Carlos Brito said. SABMiller shares stood at 23.83 pounds on Thursday.