Some Starbucks customers are vowing to take their money elsewhere after the company said it was overhauling its loyalty program, but finding an alternative may require a little homework.
The changes announced by Starbucks last month essentially rewards bigger spenders, while those who stop in for a regular $2 drip coffee lose out. But even if some people are grumbling, the Seattle-based chain is betting that they will get over it.
Here’s a look at how the new Starbucks program works, along with what Dunkin’ Donuts and Panera offer. McDonald’s, which has more than 14,000 U.S. locations, does not yet have a loyalty program but says it plans to test one by the end of this year.
STARBUCKS
– How it works: Earn two stars for every dollar spent, and get a free item after earning 125 stars. That means you have to spend around $62.50 to earn a reward. To start earning those rewards, however, people first have to collect 300 stars (i.e., spend $150) to reach “gold level.”
