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Thursday, October 29, 2026Oct 29

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Greeson: Magic — and grammar rules — missing from Brainerd rebranding

Before we begin, allow us this public service announcement: Any endeavor that could add value and liveliness to an area, especially one that is littered with strip malls, tattoo shops and soon-to-be-available Allan Jones shop options, should be explored.

Even one as grammatically flawed as the most recent new effort aimed at Brainerd.

photo Jay Greeson

This takes us a few blocks east of downtown as we pass through the tunnel and emerge not in the friendly, familiar confines of Brainerd but the capitalism-craving and capitalization-challenged midTown.

Yes, midTown, with the lower case ‘m’ and hip, ultra-trendy, upper-case ‘T’ to make it stand out from all of the other suburbs of our fair bigTown.

We pause to wonder if we start a sentence with “midTown,” do we still leave the “m” small? Is it like “adidas,” the athletic apparel company that has embraced the lower case? Maybe at the start of the sentence we could come up with some sort of symbol like a * or even a OE. Heck, Brainerd, er, excuse me, midTown, could be the new Prince, which seems fitting since the old Prince is, well, you know, dead.