As the 800 block of Chestnut Street and the surrounding area undergo a planned $84 million upgrade, new shopfronts have already begun to appear.
While some – like Peet’s Coffee and Shula’s Steak House – have names Chattanoogans may not yet recognize, to others across the country, those names are already noteworthy.
Officials with DeFoor Brothers Development, the group in charge of the extensive upgrades across the 800 block, say that soon, hopefully that name recognition will extend to the local level as well.
“It took some convincing to get,” DeFoor Brothers Development representative Jay Raynor said of the California-based coffee shop now open at 819 Chestnut St. “We’re the closest one, basically, between here and D.C. or here and Chicago. Peet’s doesn’t look to expand except for in the larger cities: Philadelphia, Chicago and New York. We were fortunate that we were just able to give them the big-picture plans for the area and have them buy into it.”
The development group’s work on the new Chestnut-area plan includes a 254-room Westin Hotel with a Shula’s Steak House, Pinkberry yogurt shop, Millennium Bank and more, slated to open this winter or early spring. Shula’s is like Peet’s in that – so far – it is only known in larger markets like Chicago, Houston and Birmingham.