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Business Briefs: BlueCross wellness portal syncs with Apple watches

FILE - In this April 10, 2015, file photo, a customer demonstrates the Apple Watch at an Apple Store in Tokyo. At a keynote in San Francisco on Monday, June 13, 2016, Apple is expected to show off new features for its Apple Watch and other software. (AP Photo/Koji Sasahara, File)
FILE - In this April 10, 2015, file photo, a customer demonstrates the Apple Watch at an Apple Store in Tokyo. At a keynote in San Francisco on Monday, June 13, 2016, Apple is expected to show off new features for its Apple Watch and other software. (AP Photo/Koji Sasahara, File) FILE - In this April 10, 2015, file photo, a customer demonstrates the Apple Watch at an Apple Store in Tokyo. At a keynote in San Francisco on Monday, June 13, 2016, Apple is expected to show off new features for its Apple Watch and other software. (AP Photo/Koji Sasahara, File)

By Staff and wire reports 5 min read

BlueCross wellness portal syncs with Apple watches

BlueCross BlueShield of Tennessee members with Apple watches may now sync their devices to the company’s member wellness portal, thanks to newly-established integration with Apple Health.

Connection to the BlueCross wellness portal with the AlwaysOn mobile app offers members access to health news, self-directed wellness courses, online health and lifestyle coaching, and other tools. The Chattanooga-based insurer announced the new sync to Apple Watches Wednesday as part of the company’s efforts to encourage BlueCross subscribers to use social media and wearable devices to track their fitness and health programs and improve their overall health.

“Our online wellness program is designed to be as user-friendly as possible, and a big part of that involves making sure our systems work with the devices members use,” Lauren LaFontaine, BlueHealth Solutions product manager, said in announcing the service. “We want our BlueCross members to fully utilize the wellness benefits we offer, in ways that work for them.”

More than 80 devices are now compatible with the BlueCross online portal. Members can find more information on how to sync a device or download the AlwaysOn app at http://www.bcbst.com/device-sync/index.page?.