SAN FRANCISCO (AP) – Yahoo pulled the plug on an online video hub that had once been envisioned as the beleaguered company’s answer to Netflix and YouTube.
The end of the Yahoo Screen is part of a purge being directed by CEO Marissa Mayer with hopes of generating greater profit elsewhere.
Mayer oversaw an overhaul of Yahoo Screen 16 months ago that came in the form of a new mobile application, thousands of clips from NBC’s “Saturday Night Live” and a wide variety of other popular TV shows.
But Yahoo Screen never attracted the vast audiences that flock to Netflix and YouTube.
Yahoo is now scattering its video across its digital magazines and other services, such as Yahoo Music.