An impasse in negotiations between DISH Network and WRCB-TV3, Chattanooga’s NBC affiliate, may result in an interruption of NBC programming for local DISH customers by the end of the week.
WRCB’s current carriage agreement with DISH Network expired in the middle of December, but the two parties agreed on an extension through Jan. 8 to avoid program disruption.
But if a new agreement isn’t reached by Friday, local DISH customers will wake up on Friday with no WRCB.
According to a release on WRCB’s website, the station feels DISH Network refuses “to pay WRCB a fair price and agree to other reasonable terms for the right to resell WRCB’s NBC signal to its subscribers.”
WRCB officials said they must ask for more from DISH to offset their costs of programming, and that DISH is asking for more than its competing TV services.